Drake Creative Sets Stage for Carnegie Hall Celebration

ABC Carpet & Home window design for VDAY by Drake Creative. Photo credit: Alexandra Tuller
ABC Carpet & Home window design for VDAY by Drake Creative. Photo credit: Alexandra Tuller

MILLBROOK – As part of the 20th anniversary of VDAY and Eve Ensler’s play The Vagina Monologues, Millbrook firm Drake Creative has designed both the celebration at Carnegie Hall and a window display at ABC Carpet & Home in New York City, which remains on view through the month of February.

“Collaborating with people who have vision, beauty, spirit, and strength inspires me,” says Drake’s artistic director Alex Tuller, who worked closely with VDAY executive director Susan Celia Swan on the theme for both settings. Tuller also collaborated with Carnegie’s director of event services Sarah Zeltzer and ABC’s senior director Manena Frazier, as well as producer Cassandra Del Viscio, owner of Edgeworx Studios, which has offices in Kingston.

Susan Celia Swan, Executive Director of VDAY, Dean Temple, Creative Director of Drake Creative, Alex Tuller, Art Director of Drake Creative. Photo credit: Katherine Fisher

“Over 20 years, the VDAY movement has produced an overwhelming amount of art rising from the ability of women to overcome their pain and their struggles,” continues Tuller. “The role we play with VDAY is to sort through that content and create designs to tell those stories when you have limited space and time.”

The Carnegie Hall event, V20: The Red Party, took place on Feb. 14, 2018, following a performance by Ensler of her new play In the Body of the World at City Center.

“Part of the trick at Carnegie,” says Drake’s creative director Dean Temple, “is to create installations that can mount on walls and columns without marking any surfaces. They have extremely expensive acoustic paneling and they don’t want you to damage it.”

Weill Terrace Room, Carnegie Hall, Event Design by Drake Creative. Photo credit: Dean Temple

Drake Creative has worked with VDAY, a global activist movement that has raised over $100 million to end violence against women and girls, since 2004, designing events at the Apollo Theater, Lincoln Center, the Superdome, TED Long Beach, and the Hammerstein Ballroom, along with numerous other locations.

“Eve and VDAY are remarkable,” adds Temple. “She does everything at the highest level, always aiming for the biggest impact. Look at the wording of their mission. It’s to end violence against women. Not to address it or to prevent it, or any weaker stance. It’s an absolute. And look at the impact that’s had.”


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